
Gaining Ground Against Chronic Conditions
AstraZeneca
Client | AstraZeneca
Locations | Nashville, Tennessee / Wales
Category | Branded Content, Documentary
Services | Production, Post-Production
This short documentary explores the human side of a breakthrough in oncology: antibody drug conjugates (ADCs) — a form of precision cancer treatment designed to target tumors more accurately and reduce the harsh side effects of traditional chemotherapy.
At the heart of the story are Dr. Scott Peterson, a cancer researcher at the forefront of early drug discovery, and Dr. Hope Rugo, a breast cancer specialist whose personal experience as a caregiver fuels her commitment to compassionate care. Together, they reflect a shared mission: to deliver more effective, empathetic, and patient-centered cancer care.
More than a film about innovation in medicine, this is a story about persistence, empathy, and what happens when science is guided by humanity.
As part of Goodfellow’s work in documentary film production for healthcare and mission-driven organizations, this film captures what we value most: stories that bring humanity to the forefront. By exploring the personal motivations behind scientific discovery — and showing how innovations like antibody drug conjugates impact real lives — it reflects our belief that the most powerful storytelling connects science with emotion and innovation with empathy. That intersection defines our approach to cinematic, human-centered storytelling — helping brands and organizations communicate not just what they do, but why it matters.
Produced by Goodfellow
In partnership with AstraZeneca & BBC StoryWorks
Part of the Facing Forward series presented by the NCD Alliance.