The Exciting Future of Targeted Therapies

Pfizer

Client | Pfizer

Locations | Snoqualmie, Washington / San Francisco, California

Category | Branded Content, Documentary

Services | Production, Post-Production


This short documentary explores the human side of a breakthrough in oncology: antibody drug conjugates (ADCs) — a form of precision cancer treatment designed to target tumors more accurately and reduce the harsh side effects of traditional chemotherapy.

At the heart of the story are Dr. Scott Peterson, a cancer researcher at the forefront of early drug discovery, and Dr. Hope Rugo, a breast cancer specialist whose personal experience as a caregiver fuels her commitment to compassionate care. Together, they reflect a shared mission: to deliver more effective, empathetic, and patient-centered cancer care.

More than a film about innovation in medicine, this is a story about persistence, empathy, and what happens when science is guided by humanity.

As part of Goodfellow’s work in documentary film production for healthcare and mission-driven organizations, this film captures what we value most: stories that bring humanity to the forefront. By exploring the personal motivations behind scientific discovery — and showing how innovations like antibody drug conjugates impact real lives — it reflects our belief that the most powerful storytelling connects science with emotion and innovation with empathy. That intersection defines our approach to cinematic, human-centered storytelling — helping brands and organizations communicate not just what they do, but why it matters.

Produced by Goodfellow
In partnership with Pfizer & BBC StoryWorks


Part of the Rewriting Cancer series presented by the Union for International Cancer Control (UICC)

Dr. Scott Peterson fly fishing in the Pacific Northwest — a scene from Goodfellow’s Pfizer documentary exploring the human side of cancer research.
Behind the scenes with filmmaker Nick capturing a scene for Goodfellow’s Pfizer documentary — cinematic healthcare storytelling in the Pacific Northwest.
Dr. Hope Rugo on set during the filming of Goodfellow’s Pfizer documentary — highlighting the role of clinical expertise in human-centered cancer storytelling.
On those rare occasions where you get to work on something that makes it into a clinical study and then you see that it’s helping people — it’s amazing. It’s truly amazing.
— Dr. Scott Peterson