Turning passion into success

Vanderbilt Owen Graduate School of Management

Client | Vanderbilt Owen Graduate School of Management

Location | Nashville, Tennessee

Category | Branded Content, Documentary

Services | Production, Post-Production

Produced in collaboration with Vanderbilt’s Owen Graduate School of Management, this short film highlights the powerful impact of a business education rooted in collaboration, growth, and real-world readiness.

Told through the lens of Cam Cooper, a Vanderbilt Master of Accountancy alum and current VP of Strategy & Analytics for the Tennessee Titans, and Adena Friedman, Vanderbilt MBA alum and Chair & CEO of Nasdaq, the story captures how Owen’s personalized, high-impact learning environment prepares students not just for jobs, but for meaningful leadership across industries.

From small-town beginnings to boardroom leadership, this film celebrates the moments that shape a career, and the school that made them possible.

As part of Goodfellow’s work in higher education video production, this piece reflects our commitment to telling authentic, human-centered stories that connect institutions with the people they empower.

Produced by Goodfellow
In partnership with Vanderbilt Owen Graduate School of Management & BBC StoryWorks


Part of the Leader Generation series presented by the Association to Advance Collegiate Schools of Business (AACSB)

Behind-the-scenes of Goodfellow’s video production interview with Adena Friedman, Chair and CEO of Nasdaq, filmed at Vanderbilt Owen’s historic campus.
Goodfellow video production team sets up gear on Vanderbilt’s campus for a shoot with Owen Graduate School of Management.
Goodfellow crew filming at Titans stadium with gimbal camera rig as part of Vanderbilt Owen’s business impact video featuring Cam Cooper.
“Without Owen, I wouldn’t be in the position I’m in today. It gave me everything I could have wanted.”
— Cam Cooper, VP of Strategy & Analytics, Tennessee Titans